ARE YOU MEDIA-SAVVY?

Or is this your worst nightmare?

Do you fear the attention of an interviewer?

Or do you consider an interview to be free advertising?

Every year, companies spend billions of dollars to advertise their products on television. A slot in prime time in the UK or US can easily cost two million dollars a minute.

But an interview is free and it has very much more power than an advertisement. The viewer knows that advertising is aimed at parting him from his dollar; interviews have the credibility of impartial reporting.

But you've got to do it right or it could harm you, your company or your product.

If you're at all worried about appearing in print, on radio or television, you'll find helpful advice here.

Fine Cut Films started life as a production resource - information about programme making.

Since the Arthur Andersen fiasco there's been so much interest in media handling techniques that most of the site is now devoted to this specialist business.

There's still quite a lot of information on film production - including how to interview people!

Main Areas of Interest:
	Facing the Media - Interview Skills
	Media Handling Courses by Fine Cut Films
	Production Skills
	Wine. Why? Well, why not?
	Nonsense - mostly feeble humour